Know where every lead actually comes from.
Getting found in local search, and knowing what being found produced: Google Business Profile, service and location pages, listing consistency, landing pages, call and form tracking, and plain-English reporting.
- Google Business Profile optimization
- Citation & listing audits
- Service & location pages
- Campaign landing pages
- Call tracking setup
- Form tracking
- Analytics configuration
- Conversion attribution
- Google Search Console
- Plain-English reporting
In the Trust Engine
Discoverability + Measurement
Being found by the people already searching, and knowing which searches and pages produced the phone call.
The problem it solves
You're spending on marketing with no idea which part produced the phone call — and your business may not be showing up consistently in the first place, because Google is reading three different versions of your name, hours, and service area.
Everything this service covers
Google Business Profile optimization
Your profile claimed, categorized, and filled out properly: services, service areas, hours, attributes, and the photos you already have. For most local searches the profile is the first thing a customer sees, and it's usually the least maintained asset a business owns.
Citation & listing consistency
An audit of where the business is listed across directories and data aggregators, then correction of the mismatched names, addresses, phone numbers, and categories that make search engines less certain you're one real business.
Service & location pages
Strategy, copy, optimization, and implementation for the pages that match how customers actually search — one service, one area, one page — structured and internally linked so each has a clear job instead of competing with the others.
Landing pages built to convert
Dedicated pages for specific services, neighborhoods, and campaigns — focused on one action, with the proof and details a customer needs to take it.
Call tracking
Tracking numbers (including CallRail setups) that attribute phone calls to the page, ad, or search that generated them — without breaking your main business number.
Form tracking
Every form submission captured as a measurable conversion event, tied to its traffic source, so web leads are counted the same way calls are.
Analytics, configured properly
Google Analytics set up with meaningful events and conversions — filtered, organized, and actually readable instead of a wall of default noise.
Conversion attribution
Calls, forms, and bookings connected to channels and campaigns, so you can see what produced inquiries and what just produced traffic.
Google Search Console
GSC setup and monitoring: indexing, sitemap submission, query data, and the technical signals that affect how Google sees your site.
Reporting you can read
A simple recurring summary of calls, forms, traffic, and trends — written in plain English, focused on what to do next.
Who this is built for
- Businesses invisible on Google Maps, or listed inconsistently across directories
- Businesses spending on ads or SEO without knowing what's working
- Owners who want calls and forms measured like revenue, not vibes
- Teams preparing to scale a channel and needing attribution first
Straight talkHallstack builds the measurement and conversion system. We don't guarantee rankings, lead volume, or ad performance — no honest vendor can.
How this fits with the rest.
Every capability is scoped independently, but none of them work as well alone. These are the pieces this one leans on.
Website as a Service
Local search work needs a fast, well-structured site to point at.
Reputation + Retargeting Systems
Review volume and profile activity are trust signals for local search.
Custom Software Consulting
Attribution data becomes dashboards and automated follow-up.
Start a project
How much trustworthy evidence surrounds your business today?
Tell me what the business does, where it operates, and how customers find you today. I’ll tell you where the trust and search system is strong, where it’s weak, and where it’s missing entirely.